Are These SEO Mistakes Costing You Customers? (Here’s How I Actually Fix Them)

Let’s be honest — SEO can feel overwhelming.
Backlinks, alt text, keywords, algorithms… it’s enough to make you want to throw your hands up and say, “Forget it.”

But here’s the truth: if your business is online and you’re not showing up on Google, it’s like opening a store in the middle of nowhere and hoping someone just happens to find it.

I’ve worked with some incredible business owners — passionate, talented, and totally dedicated to what they do. But when it comes to their website? Silence. Crickets. No traffic. And not because their work isn’t great — but because their SEO isn’t working for them.

Here are the common problems I see — and how I help fix them:

You’re Posting Content, But There’s No Keyword Strategy
What’s going wrong:
You’re consistently writing blog posts, updating your website, maybe even sharing great info on social media. But your site’s traffic isn’t moving. Why? Because your content isn’t aligned with what people are actually searching for.

What I do instead:
I research what your ideal audience is typing into Google, and help you naturally weave those terms into your content. No awkward keyword stuffing — just clear, genuine language your audience understands and Google recognises.

Your Site Looks Good… But Google’s Lost
Why it matters:
Your site might look beautiful to a visitor — but search engines don’t see it the same way. They rely on specific signals to understand what each page is about.

How I help:
I clean up your title tags, write clearer meta descriptions, add alt text to your images, fix messy URLs, and structure your internal links so Google knows how everything connects. Basically, I make your website make sense — to people and search engines.

Your Website is Slow
The real problem:
A few extra seconds might not seem like much, but online, it’s everything. A slow site turns visitors away — and search engines take note.

What I fix:
I optimise your images, remove bloated code, and sometimes recommend better hosting if needed. It’s not just about speed — it’s about keeping people engaged and making sure they stick around.

It Doesn’t Work Well on Phones
What I often see:
Your website looks fine on a computer, but on a phone, it’s a different story — buttons are hard to tap, text is jumbled, and visitors leave because it’s just frustrating to use.

What I do:
I test and fix the mobile layout, clean up spacing, adjust fonts and buttons, and make the entire experience smoother so it feels just as good on a phone as it does on a desktop.

You’re Missing Out on Local Searches
Why it’s an issue:
If you have a physical location — a café, studio, salon, shop — but you’re not showing up when someone nearby searches “best [your service] near me,” that’s a missed opportunity.

Here’s how I help:
I set up and optimise your Google Business Profile, make sure your site includes location-based keywords, and get your business listed in the right local directories. That way, when someone nearby is looking — you show up.

Real Talk: SEO Doesn’t Have to Be Complicated
You don’t need to figure all of this out on your own. And you definitely don’t need to learn a bunch of techy jargon. You just need someone who understands what works — and who can explain it in plain language.

If any of this sounds like what’s going on with your site, don’t stress. You’re not the only one — and it’s all fixable.

Want me to take a quick look? I offer relaxed, jargon-free SEO audits that actually make sense.

Let’s talk about what’s going on — and how we can fix it.